WALMART APPROACHED UNR TO OUTLINE A YOUTUBE CONTENT CAMPAIGN IN AN INCREDIBLY TIGHT TIMELINE. ACTIVATING FOR THE FIRST TIME IN VIRGINIA BEACH WHERE THE SOMETHING IN THE WATER FESTIVAL WAS HELD. THE BRAND CONTINUES BUILDING ON THIS BLACK AND UNLIMITED SERIES, NAMED AFTER WALMART’S : BLACK AND UNLIMITED

AN INITIATIVE DESIGNED TO CELEBRATE, SUPPORT, AND AMPLIFY BLACK CREATORS, BUSINESSES, AND ENTREPRENEURS. OFTEN IN PARTNERSHIP WITH BET, IT FOCUSES ON SPOTLIGHTING BLACK-LED BRANDS, FOSTERING ENTREPRENEURSHIP, AND SHOWCASING DIVERSE STORIES.

ROLE: ACD/COPYWRITER

SR. ART DIRECTOR: DAVID LIGON

ECD/PARTNER: CARLOS NAUDE & JON ZAST

CEO/PARTNER: SCOTTY GELADE

CREATIVE WRANGLER: TESSA HIRSCH

PRODUCER: MEGAN MCBRIDE

HEAD OF ACCOUNTS: ANALISE SICILIANO

DIRECTOR: ALEX CHALLOF (FOUNDER OF BUCKETS MOVING COMPANY)

HOST: NATHAN ZED


FEATURED ARTISTS -

MUSICIAN: SHAOLINN

MURALIST: CHRIS GREEN

NOMARAMA FOUNDER: JARRELL WILLIAMS