While working with ACE content, Ashley Furniture approached us to create a Novela concept for a YouTube media run.

We originally devised Add Drama to Your Digs for this campaign concept, which transcreated into Decora Con Pasión.

The scene opens with a heated argument between a couple that, twist, takes place in an Ashley Furniture store and revolves around the furniture.

Role: ACD/Copywriter

Sr. Art Director: David Ligon

ECD/Partner: Carlos Naude

CEO/Partner: Scotty Gelade

Creative Wrangler: Tessa Hirsch

Producer: Max Simon

Head of Accounts: Analise Siciliano

Director: Alex Challof (Founder of Buckets Moving Company)